• Merged FB page, so CoM comes up first
  • Established TW, IG accounts
  • Good posting habits
  • Post from main page
  • Share on personal
  • @InnovateMurrieta IG 150% increase in followers
  • @InnovateMurrieta FB 100+ page likes, 50+ checkins


  • Try to get on board with getting people to track !CityOfMurrieta
  • Need to determine if email feature of website actually works
  • Demo that !st campaign links far more effective than calendar links
  • Calendar affords no call to action when shared on social media
  • Better multi-media strategy
    • PIO?
    • PR statements
    • #Murrieta25 for example
    • Email / Social media blasts

Physical world advertising

  • @CityOfMurrieta with social media icons
  • City Hall
  • MIC
  • !MurrietaInnovationCenter
  • !CityOfMurrieta

Need to add CityOfMurrieta to website social media section