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Accomplishments
- Merged FB page, so CoM comes up first
- Established TW, IG accounts
- Good posting habits
- Post from main page
- Share on personal
- @InnovateMurrieta IG 150% increase in followers
- @InnovateMurrieta FB 100+ page likes, 50+ checkins
Goals
- Try to get on board with getting people to track !CityOfMurrieta
- Need to determine if email feature of website actually works
- Demo that !st campaign links far more effective than calendar links
- Calendar affords no call to action when shared on social media
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Better multi-media strategy
- PIO?
- PR statements
- #Murrieta25 for example
- Email / Social media blasts
- PIO?
Physical world advertising
- @CityOfMurrieta with social media icons
- City Hall
- MIC
- !MurrietaInnovationCenter
- !CityOfMurrieta
Need to add CityOfMurrieta to website social media section