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Using a !SHOUTTAG on your pet collar is a great way for someone to get information about your pet if they get lost. You can include information such as special dietary needs, medications, pet interaction, and of course a way to contact you. For a real example of someone using !SHOUTTAG for pet info, check out !PORSHA, !SPRINGDOG, and !JAGS.
This is a picture of !JAGS collar: